Writing articles for an ecommerce business can bring traffic for years to come if you do it right.
Writing articles for any business is one of the most powerful marketing tools and the most forgotten about. In the days of seemingly overnight internet success, it’s very easy for anyone to decide to start a business. What comes as a shock is the fact that marketing that business in a competitive market is hard. What’s even more surprising is that there is a cost to most marketing tools. As business owners think of how to get in front of their target audience, they often forget that writing articles in their niche is one of the most powerful and consistent ways to bring customers to their business.
Marketing any business can be hard. There are so many social media platforms to choose from, the learning curve and taking the time to post consistently. Along with those platforms, there are other businesses that are competing to get your attention with promises to teach the best way to use the most popular platform and gain popularity in the market. With so many distractions, it’s very easy to understand why most business owners forget that writing articles can and will always be one of the most powerful tools they have at their disposal.
Is Writing Articles Really Effective?
Marketing is defined as the business of promoting and selling products or services. It’s a simple definition for an activity that takes up the time of many business owners and is the bane of existence for many. Yes, it’s very easy to post a picture or comment on someone else’s post and it’s even easier to forget that trends in photos and comments change.
As business owners think about longer lasting reach and ability to resonate with customers, they remember that writing articles is every effective. There are many things that consistently published articles can do for any business.
- Larger Reach to Target Audience
When it comes to needing information, a determined person will use anything at their disposal. The internet is the first thing most people go to when they need to learn, solve or be entertained. As people search for information, written content almost immediately suggested. That content is associated to businesses that can solve the issue or concern expressed. With so many opportunities to get in front of an audience, quality written articles can provide information to a larger target audience than any business owner expects.
- Free Advertising
Quality written content can be linked to and referred to others by many people, repeatedly. As business owners begin to consistently post quality and well written articles, others take notice. Other businesses take notice and can refer to that content. Target audience members can share the post and bring others to that business’s offerings. That is the power of written articles and it’s all done for free!
- Better Search Engine Rankings
Anything living on the internet is living in a competitive world. In order for content to be well received, it needs a bit of work. Writing articles is the biggest part of the competition. Once an article is written, it should be optimized to be search engine friendly. When writing or buying PLR articles, search engine keywords should be considered. The better keywords, meta tags and consistency a business owner uses in their written content, the better their search engine rankings are. The better search engine rankings, the bigger their reach is to their target audience.
- Increased Popularity
It’s always great to be thought of as the leading voice in any industry. The more consistently a business owner posts written content, the more people will take notice. As business owners gain popularity, the more they are considered an industry leader, swaying people to purchase their wares because that business is proving they know what they are talking about and doing in the industry.
- Establishes Trust and Industry Authority
Everyone is starting a business. It’s easy to do. It’s hard to stand out and keep the attention of any target audience. As business owners use writing articles to establish their voice and educate, entertain or solve a problem, their professional reputation increases. The more an audience trusts a business, the more authority they have and the more a business grows. It’s all a cycle that begins with a well written article that serves a purpose.
Marketing is a very important part of operating a business in any industry. One of the most powerful things any business owner can do with their marketing time is to use it writing articles highlighting their knowledge, solving industry problems or entertaining their target audience.