Evergreen content is the lifeblood of any business owner’s website, whether they know it or not. The purpose of having a website is to extent their business to people out of their immediate reach. As businesses begin building their website, most web designers encourage them to add a blog. The idea of a blog scares most business owners because they don’t know what to put on it.
Adding a blog section to any website is a brilliant idea for many reasons. When a blog section is added, it should never go silent or be ignored. This is a rule for any business, even those that doesn’t traditionally have written content. What most business owners don’t know is their consumers have questions that can’t be answered with a picture or a 1-minute video. Some questions and concerns can be best addressed with written content and those questions are the start of creating evergreen content.
What is Evergreen Content?
Evergreen content is content that isn’t written to trend. No matter the business, there are always questions that can be asked timelessly. Those answers are the building blocks of evergreen content. When a timeless question is asked, the answer can be referenced many times over and it will always be true.
As websites are being created for business, owners should always think about the needs they are filling and what questions are always asked in their industry. Those are the things they should be focusing on when it comes to updating their blogs. The purpose of a blog on any website is to inform and educate the customers. When a business has a well written blog, they build trust and can be referred to over time and establish trust within the industry.
How to Get Evergreen Content?
The first step on the journey to get evergreen content is to think about the questions most people ask about the industry. There are always timeless questions prospective customers ask just as there are specific questions new and current customers have. As business owners think about those questions, they are thinking about evergreen content.
A few business owners opt to have their content written by content writers. Because these contracted articles are customized to what the business owners want, the price per article can often be more than many small business owners can afford.
Most business owners don’t mind taking the time to write a blog post to answer the questions that are consistent in their industry. Business owners that choose to write their own content will take time away from their other duties to ensure they are answering the questions they think need answering. For those that are writing their own evergreen content, the learning curve can be a more than they are expecting but it’s a task they think is worth it. For many, it’s a task they enjoy incorporating into their list of business chores.
For those that don’t have the time or knowledge to write a blog post, they often decide to buy blog posts to answer those questions. Buying PLR articles is another way to get evergreen content to place on their website. When PLR articles are bought, it only takes a few minutes to review and edit those articles before placing them on the website for their audience to consume. Buying PLR articles is a cost-effective way to get content, update it to fit their site and become an authority in their industry. Not all business owners have the time to write their own content, nor do they have the big budget to have custom content created consistently.
Evergreen content is content business owners should always be interested in. Even in industries that don’t traditionally have a blog associated with their website, there are questions that can be answered with a blog. Those questions and answers are what helps customers build trust with a company and will also help any business owner become an authority in their industry.