The internet is the way of the world today. If a business or an entrepreneur wants to find success, doing it completely offline is almost impossible. The benefits of being online and connected are hard to ignore. But what many find is that building a great website isn’t as easy as hopping online and saying something one time. The only way to build a great website and ensure it stands out against the millions of others is to find your niche and speak to your audience.
Finding Your Niche: What is That and How to Do It
As people research how to build a successful website, they will often find the basic advice; brainstorm a catchy domain name, get hosted, pick great pictures and graphics and everything on your social media accounts. That is great advice for someone that is looking to answer obvious questions. Those are the mechanical answers. Every so often, you will be told to consider your niche and who you are talking to with your website. What isn’t answered is what exactly is that and how do you do it. Those are the questions that most people should think about because those are the answers that will lead to having a website that will do what you want it to do.
Everyone that has a website wants that site to do something. It could be to sell products, services or be informative. There are some people that create websites for pure entertainment. No matter the reason for the site, anyone that wants to create one should know which category they fall in. Once they know if they want to sell, inform or entertain, they begin the journey of crafting their ideal website.
With the purpose of the website in mind, the next question is who are you speaking to? Who would this information, product or service or entertainment appeal to. If you are selling adult diapers to other adults, you should think about who would benefit from wearing them and buying them. What are their struggles and what would they be interested in learning or being reassured of? If you are creating a website for entertainment, who are you entertaining? Are you focusing on middle schoolers? What are you going to do to catch their attention? For those that are selling a product, the niche you should be focusing on are those that will benefit from the product or service you are selling. Those are questions that will help you find the target audience and look for a way to reach those people. That is what will lead you to finding your niche.
Yes, it’s very easy to do the mechanical part of creating a website. It’s very easy to think of a domain, find a host and learn how to add pages and information to that website. For some it’s even easier because they hire others to do the work and just give the final approval for it. What a lot of people often overlook is their target audience and the purpose of the website. Once that’s decided upon, the next step is to find your voice and learn to speak to your audience.
Speak to Your Audience: What is That and How to Do It
Now that you know who you are talking to and what you are talking about, the next thing to tackle is the tone of your website. There are many professional websites that like to keep their blog posts professional. That means most of the posts are about professionally acceptable topics and more serious. Blogs that are for the entertainment of middle schoolers will often have a more relaxed tone with the right amount of rebellion. The topics on for those websites are of things that would interest a middle school child. Most webmasters would also ensure those topics won’t offend the parents of those children.
As blogs are created, it is very important for you to remember who you are talking to. The goal of any website is to keep your audience and attract more. The tone of the website is how you will do that because that’s how you will deliver the message you are trying to convey.
Building your blog and website is an adventure that many aren’t prepared for. Instead of being overwhelmed with useless information, business owners should focus on the important topics. When it’s time to build an amazing website, you should find your niche. Once you find your niche, you will be able to create the website of your dreams.