Every business owner that has a website dreams of dominating search engines in their niche. These business owners know if they are a popular result in search engines, they will get more organic traffic to their website. These business owners also know that one of the most important things they can do to get better rankings is improve their onsite SEO efforts and their offsite SEO.
Improving onsite SEO and offsite SEO isn’t an expensive effort. It’s an effort that takes consistent work but it will bring the business owner more opportunities. The first thing that people should understand is the difference between onsite SEO and offsite SEO. Once business owners understand the difference, they can begin to improve them.
Onsite SEO
Onsite SEO concerns search engine optimization (SEO) internally. Many business owners don’t realize there are things they can do on their website to increase their SEO and boost their rankings in search engine results. Those that choose to make changes and consistently make these changes will start to see the difference in their traffic as well as some increase in their customer response.
Some onsite search engine optimization efforts take a little more effort than others but all the efforts are worth it. Some things that business owners can do are:
- Use keywords and keyword phrases in their content
- Inter-site linking
- Tag posts
- Use alternative text for images
- Aim for specific keyword and keyword phrase density
Offsite SEO
Offsite search engine optimization efforts concern other websites and their being linked back to a business’s website. Business owners that don’t have a lot of links leading back to their websites aren’t always taken seriously by the search engine bots. To increase a business’s offsite SEO, business owners should do things to have their website linked to other, suitable pages.
Offsite search engine efforts can take a little more time and effort but it’s something that will help tremendously. There are different things that can be done to increase these links gradually.
- Social media links
- Links to other blogs in the same niche
- Submissions to article directories
- Submissions to Web 2.0 sites
Increasing offsite SEO often calls for more content to be produced for businesses and many business owners don’t realize what a challenge it can be. Those that don’t have a skilled content writer on staff can take advantage of a PLR site to produce quality content for these efforts. Those that choose not to increase their content production often have a heavy social media presence. Doing either of those things will make a difference but doing both will increase a website’s presence dramatically in search engines.
Onsite SEO and offsite SEO efforts are things that every business owner should be concerned with. Those that consistently do things to increase both will find they are ranked better in search engine results. A better ranking in search engines will give a business more organic traffic and increase their chance for increasing revenue.