Every business owner has experienced a time of content block. They don’t know what to write or where to take the direction of their blog after so long. When that happens, finding a topic for an article, blog post or videos isn’t hard to find. Here is a list of quick ideas to get those creative juices going.
- Real Success Stories
Every business exists to meet a need. Most business owners have customers that have given reviews or stories about how their product or service has helped them in some way. Business owners should remember the details of those situations and write a post about it. While names are great, those stories can be shared without sharing personal information.
- Write How to Articles
Business owners know what they are in business to do. One thing they can do is write posts to share how to do things with their audience. By teaching their audience how to do simple things, they are creating trust within their audience and helping them without requiring money from them. It seems counterproductive but those articles often earn a customer for life for a business.
- Read and Respond to Industry News
Responsible business owners should keep current with the news in their industry. When there is something major going on or something that will affect their customers, business owners should talk about it. Not all news sources are reliable or unbiased. If a business owner feels that leading headlines are misleading or stoking fears in their niche, an informed blog post or series of posts can go a long way.
- Answer Questions Customers Consistently Ask
Everyone has been asked a question about their product or service. Some business owners are asked the same question repeatedly. Those questions are the questions that deserve a written or video response. It gives business owners a chance to show their expertise in their industry and product or service.
- Recommend Resources
There is nothing more humbling for a business owner than to be used as a resource for another business. Business owners that take the time to learn their craft and continue their education often have access to knowledge others don’t have. By giving recommendations, business owners are building relationships with other businesses, showing they aren’t gatekeeping and giving their audience tools they didn’t know where available. It takes nothing away from their business for owners to recommend sources they’ve learned from or believe in.
Staring at a blank screen is a waste of time for any business owner. Rather than allow frustration to stop productivity, use this list of ideas to find something to create content.